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The Business of Business Videos
Contents
FOREWORD
1. Planning your corporate video
Step One ‑ Determine the purpose of your
video
Step Two ‑ Define your target audience
Step Three ‑ Begin planning distribution of your
video
2. Pre‑Production
Step One ‑ Selecting a production
company
Step Two ‑ Developing an outline
Step Three ‑ Budgets and contracts
FYI ‑ National/Regional distribution case
studies
3. Production
Step One ‑ Scheduling
Step Two ‑ Revisions and Approvals
Step Three ‑ Your completed video
FYI ‑ Four sample video productions and their
budgets
SUMMARY
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