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The Pre‑Production Phase of Video
Producing
Step One ‑ Selecting the Video Production
Company
The initial consideration of a production company is
often determined through one of three ways:
1) By
Recommendation. Chances are, someone you know has worked with a specific video company and experienced
great results. Ask your business associates, clients, or friends for their personal
recommendations.
2) By
Reputation. Large production companies advertise regularly in business publications, trade journals,
and the yellow pages. Their reputation may be known in your area.
3) By Trial and
Error. The yellow pages abound with companies listed under "Video Production Services" and
"Motion Picture Studios."
Pay close attention to whether the video producer is
friendly, eager to answer your questions, and possesses a good knowledge of technical information regarding
the filming and editing process.
A reputable firm will take the time to answer your questions and ease any anxieties you may
have. Once you've obtained references, rate guides, and preliminary information, you should have a list of some
very favorable companies.
Now, you'll want to consider the creative ability of the
video production company. Do they seem able to translate your ideas into a comprehensive, smoothly flowing
outline and script? Do they possess the ability to produce a quality video that will get your message across?
Do they understand the purpose of your video?
Lastly, consider the personal
rapport between you and your potential video production team. Remember, you'll be working very closely with
these individuals for some time. Do you have confidence in them and feel comfortable putting your video
production in their hands? Likely, they will also be sizing you up. Good rapport and mutual
confidence is as important to them as it should be to you.
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