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Step Three ‑ Begin planning
distribution of your video.
This step may seem a little premature, simply because distribution of your video isn't
possible until the final print has been approved. We've included this step
in the planning phase because while determining your target audience, you'll want to also consider how to reach
them.
Sadly, many corporate clients create their own videos, hand them out to a dozen or so
employees or clients, and then forget about them as they get busy with other promotional tools. This is not only
costly but negligent. Video can be, and will be, your most powerful promotional and marketing
tool.
But, to achieve its goal, it needs to be seen by its
target audience. Achieving your video's goal requires both a solid distribution plan and room in the video
budget to get it duplicated, packaged and sent out to your prospects.
Generally, your corporate video is
distributed one of two ways. Either in‑house (a training or inspirational video for employees) or to outside
organizations or individuals (to corporate clients and consumers). An in‑house production simply requires the
inventory of the video, as well as a selected area to view and study.
Productions generated for an outside audience require
many more considerations, such as advertising to promote the availability of your video, for example a video
uploaded to the internet.
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