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FOUR SAMPLES OF ACTUAL VIDEO PRODUCTIONS
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Or, What Your Money
Buys....
We've included this portion of the manual to give you an
idea of what some typical video productions might cost, and how they are used. You can consider these four
examples when deciding what type of video production is right for your company and budget.
1) A three‑minute marketing
video for a hospital, which is used to market and sell occupational health services to businesses in a regional
market. It took three weeks to produce, and was filmed in one location, using real hospital employees. TOTAL
BUDGET: $5,000.
2) A 14‑minute morale booster
for a Fortune 500 company, which will be shown to all employees. It includes name actors, a great deal of aerial
photography, and specially designed and built sets. Filmed in several locations, it took nine months to produce.
TOTAL BUDGET: $375,000.
3) A 14‑minute corporate image
video for an emerging high‑tech company, whose audience is material design engineers. It was filmed using real
people in several nearby locations. It also included space footage from NASA and assembly line footage from
Chrysler. The video took three months to complete. TOTAL BUDGET: $25,000.
4) A three‑part video totaling
90‑minutes for a legal publisher. The subject is a lecture conducted by a famous attorney on brief writing and
oral argument. It is being sold to attorneys and to law schools for $500. The video series took two months to
produce. TOTAL BUDGET: $11,000.
All four videos succeeded in reaching their goals. All
but one video included script, narration, titles, and editing. The exception was the legal series where the
lecture was the script. All four productions are broadcast quality which means that they meet FCC
requirements for broadcast television.
In looking at the budgets of video productions, remember
the following:
* A well produced video should serve your company for at
least five years.
* Some of the most effective business video productions
are surprisingly short. Shorter videos are generally clear, concise, and to the point, and don't risk boredom
from its audience. While the length of the video doesn't always determine its cost, many shorter programs
will be less expensive than longer ones.
* The value of your video is more often determined by
the care and planning of the producer than by how much you spend. It is your producer's job to deliver a
video program that accomplishes your company's goal.
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