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Once the on‑line editing has
begun, however, revisions to the video will be time‑consuming and costly. That is why is it
crucial to have your full attention to carefully evaluating the video at each stage of the approval
process. It is most important to evaluate the flow of the video, and how easily it gets your
message across. Also, verify that the statements and ideas presented in the video are factual and
best represent your company.
You will most likely leave technical matters such as
special effects or background music up to the discretion of the video producer, with your approval, of
course.
Step Three ‑ Your Completed Video
Production
When this version of the video is completed and
approved, the edits are written in an edit decision list, and will be used to make the same edits in the
on‑line session. Titles, special effects, music, and narration will be added during the on‑line session. This
finished video is called the Edit Master. This is the video that you will receive, thereby completing the
contractual obligations of the production company. You will use this Master to run duplicate copies, upload
to the internet or which can be made in any format or quantity.
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